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Malcolm Gladwell’s personality types help lead generation

Malcolm Gladwell’s personality types help lead generation. In his book “The Tipping Point” Malcolm Gladwell introduces 3 characters: Connectors Mavens and Salesmen For readers who haven’t read the book,the FastCompany website provides an excerpt with portraits of each. Why should Read more ›

On Recent Enhancements to the VisualVisitor Anonymous Website Visitor Recognition Service

VisualVisitor is a comparatively low cost option businesses can use to mine more information from visits to their websites. At $39.00 per month, the subscription should be within the reach of most businesses. Some recent enhancements to the product are Read more ›

Online Marketers Need to Look to Tools Like VisualVisitor to Fill the Gap Left by Changes to Google Analytics

Online marketers need to look to tools like VisualVisitor to fill the growing gap between their need to gather information from website visits and the information available to them from widely used tools like Google Analytics. Analytics offers a tremendous Read more ›

Track Website Visits by eMail Campaign Recipients to Improve Efforts to Rank Leads by Quality

Small businesses often operate at a disadvantage when it comes to the range of options available to them for generating leads from online communications opportunities. Rarely will one of these lead generation systems include a ranking component. But a lead Read more ›

Participants in Project Planning Usually Maintain a Need to Know Policy About Technology Options

Participants in technology project planning usually maintain a “need to know” policy about options. There are few enterprise class businesses, or comparably staffed organizations in either the public or not-for-profit sectors that will be satisfied, in 2013 with any technology Read more ›

Technology Project Sponsors will Often be More Receptive to Follow Up Telephone Calls

As marketing communications teams and their counterparts in sales ponder over contact lists to identify individuals likely to be receptive to telemarketing calls once promotional content has been received, we think it makes sense to include any individuals identified as Read more ›

Contacts Must be Regularly Removed from Enterprise IT Software Lead Lists to Maintain a Courteous Rapport with Market Place Participants

So-called opt-in email programs are frequently abused by clumsy marketing communications teams. These teams, often working on behalf of enterprise IT software ISVs, abuse the privilege of regularly communicating with specific recipients by inundating them with high frequency email messages. Read more ›

Surveys Speak to the Strong Interest that Enterprises Generally Have in Establishing a Position in Comparison to Peers

As enterprises and other large organizations of users in the public and not for profit sectors evaluate internal computing policies, procedures and platforms, peer comparisons provide an important means of ascertaining the reasonableness and efficiency of these efforts. Simply consider Read more ›