Once a dominant theme for marketing communications collateral has been established, the intended audience has been identified, and a top down strategy has been implemented with regard to producing the actual editorial content for the campaign, the objective that ought to become paramount is to id...

Lead generation programs for complex sales must produce prospects who are likely to be in the market for a solution to some level of clear financial pain. An excellent resource for unearthing leads are SEC filings for publicly traded businesses here in the United States. Look for indicators in qu...