A lot of editorial content about data, and tools built for data analysis, includes a Pavlov-like association between “big data” and “modern” computing. Relational database approaches to addressing data in a form built to accommodate analysis with Structured Query Language… Read more ›

In November, 2011, Julie Lerman wrote a post for Microsoft’s MSDN Magazine on Document Databases. The title of her post is What the Heck Are Document Databases? Her post may provide business sponsors of NoSQL database projects with useful information… Read more ›

One of the biggest challenges facing product marketing within any business is successfully identifying a market segment. I would argue more businesses fail because they either: don’t understand their market niche or can’t articulate a message intelligible to their market… Read more ›