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Investors buy up shares of prominent social media ISVs despite slowing user growth

Perhaps investors are changing their taste in prominent social media ISVs. Could the search for a telltale sign of promise have shifted from substantial growth in users to what may be a meaningful increase in revenue? From the after hours Read more ›

Does Google face a difficult internal challenge as it addresses the enterprise computing market with products?

Perhaps the biggest obstacle to Google for work improving its success in the enterprise computing market is Google’s approach to marketing communications. Where are the blogs? Is there an easy-to-find repository full of the kind of promotional information enterprise tech Read more ›

Success Stories and Case Studies do serve a purpose for enterprise technology consumers

If ISVs with offerings targeted to enterprise computing markets needed any more indication of the importance of case studies and success stories, they likely got what they needed in an article written by Elizabeth Dwoskin, which was published on December Read more ›

Microsoft’s October 20, 2014 Cloud Briefing includes some fine tuning for its “Mobile First, Cloud First” message

In the first few moments of Satya Nadella’s opening remarks at Microsoft’s Cloud Briefing, October 20, 2014 attendees were treated to a finely tuned presentation of the now familiar “Mobile First, Cloud First” market message. Nadella prefaced his remarks by Read more ›

New Product Introductions, Hosted by Big Tech Businesses, as a Genre of Marketing Communications Event, Need a Makeover

Mature ISVs, including Microsoft, Apple, Google, Oracle, and Salesforce.com, to mention merely a few of the most prominent businesses in this industry segment, have made a habit of hosting new product exhibitions on a quarterly, or semi-annual basis. One of Read more ›