Marketing, Promotion & Sales Consulting for Business

IMB Enterprises, Inc., Huntington, NY 11746 +1 (631) 673-2929, imblonder@imbenterprises.com

Developing Products

Choosing People Types for User Acceptance Testing

During the week of July 14, 2019 a news story came up illustrating the importance of choosing the "right" people for user acceptance testing (UAT) prior to software release into production. On Wednesday, July 17th, the New York Times published a story written by Brian X. Chen - The Sad Truth Abou...

Ira Michael Blonder
4 months ago

How do ISVs incorrectly estimate the value prospects see in products?

ISVs often incorrectly understand the value estimates prospects come up with for product offers. In my experience this wrong understanding leads to decisions to price products below fair market value. These ISVs make related decisions to proceed with a problematic product marketing plan and, too ...

Ira Michael Blonder
2 years ago

Successfully Promoting Apps to Enterprise Business Requires More Than An Appeal to Mobile Users

From the recent financial results of leading software vendors -- Microsoft, Oracle, SAP and more -- it should be apparent enterprise computing remains the most lucrative software market in mid 2015. So early stage tech businesses (ISVs) need to conceptualize, architect, and build solutions on a f...

Ira Michael Blonder
4 years ago

Amtrak Derailment in Philadelphia surfaces important points likely to be on any technical product development roadmap

The chronicle of a tragedy that befell an AMTRAK commuter train on May 13, 2015 includes points worth consideration by any product marketer working on solutions for process control, and even the Internet of Things (IoT). These points should also be of interest to anyone with a role in an operatio...

Ira Michael Blonder
4 years ago

Apple Apparently Plans on Acquiring Beats Electronics

According to an article written by Ryan Faughnder and Chris O'Brien, titled Apple may be buying Beats Electronics for $3.2 billion, which was published on the LA Times web site on the evening of May 8, 2014, on May 8, 2014, the Financial Times published a report of talks between Apple and Beats E...

Ira Michael Blonder
5 years ago

CloudShare’s Development and Testing Offer Meets the Requirements of Modern Software Prototyping Best Practices

Many enterprise IT organizations, and their peers in the public and not-for-profit sectors have embraced software prototyping. A review of the components of an industry-standard software prototyping procedure can provide decision-makers with the qualifiers they need to choose the right solution f...

2

Ira Michael Blonder
5 years ago

Product Development Assumptions Must Factor In Predictable Regulatory Positions

I've posted to this blog on earlier dates on the topic of Google Glass. I don't like the product for a number of reasons. This list includes concerns about regulatory agencies efforts to prohibit sale of the product. I think it's mandatory for technology businesses to factor in the stance of regu...

Ira Michael Blonder
5 years ago

Gauge Market Behavior to Choose Products for Development

Technology products should never be developed simply on a hunch about important problems markets need to solve. Business intelligence must be gathered from markets to support allocating any resources to build products. I think products like Google Glass are an example of how not to develop produc...

Ira Michael Blonder
5 years ago

Finding Substantial Value in Collaborative Product Development with Market Peers

Last month we published a post on the risk early stage tech businesses take when they develop products for other products built by third parties. The example we cited in our post was a familiar one, Microsoft and Intel's collaboration over the last 25 years. The key points about this collaboratio...

1

Ira Michael Blonder
6 years ago

Collecting Information About Retail Customer Behavior Inside Retail Stores Makes Sense

Stephanie Clifford and Quentin Hardy authored an article, Attention Shoppers: Store is Tracking Your Cell, which was published on July 15, 2013 in the online edition of The New York Times. We're interested in this topic, meaning technology to track the behavior of retail customers within a store....

Ira Michael Blonder
6 years ago