It is recommended for early stage enterprise software businesses to strictly follow minimum viable product (MVP) theory. Can you truly say your business is following this model? If you aren’t familiar with the theory you should drop everything (including reading… Read more ›
If there is one set of principles early stage enterprise software businesses must follow it is “build, measure, learn”. Eric Reiss presented this method in his book The Lean Startup. Reiss got his idea from Toyota Motors. It is a… Read more ›
Software companies looking to expand should be aware of the pluses and minuses of platforms. Reading a short interview with the CEO of an ERP vendor can help – “Tech industry might have weathered the storm so far, but challenges… Read more ›
On Friday, August 21, 2020 stories broke on the Bloomberg & Financial Times websites worth reading. The stories (two in total) are packed with information anyone following the development of consumer products built with natural language processing (NLP) and/or natural… Read more ›
“Mindless natural language AI may be good enough. In a story titled “OpenAI’s new language generator GPT-3 is shockingly good—and completely mindless” Will Douglas Heaven spends a lot of time reporting on the impressions of a number of early testers… Read more ›
Improving your net promoter score is important and risky. Tasking customer success to pay a lot of attention to improving it should result in more renewals and referrals. But this attention shifts the balance of a healthy vendor customer relationship… Read more ›
During the week of July 14, 2019 a news story came up illustrating the importance of choosing the “right” people for user acceptance testing (UAT) prior to software release into production. On Wednesday, July 17th, the New York Times published… Read more ›
ISVs often incorrectly understand the value estimates prospects come up with for product offers. In my experience this wrong understanding leads to decisions to price products below fair market value. These ISVs make related decisions to proceed with a problematic… Read more ›
From the recent financial results of leading software vendors — Microsoft, Oracle, SAP and more — it should be apparent enterprise computing remains the most lucrative software market in mid 2015. So early stage tech businesses (ISVs) need to conceptualize,… Read more ›
The chronicle of a tragedy that befell an AMTRAK commuter train on May 13, 2015 includes points worth consideration by any product marketer working on solutions for process control, and even the Internet of Things (IoT). These points should also… Read more ›
