Developing Products

ISVs often incorrectly understand the value estimates prospects come up with for product offers. In my experience this wrong understanding leads to decisions to price products below fair market value. These ISVs make related decisions to proceed with a problematic product marketing plan and, too ...

According to an article written by Ryan Faughnder and Chris O'Brien, titled Apple may be buying Beats Electronics for $3.2 billion, which was published on the LA Times web site on the evening of May 8, 2014, on May 8, 2014, the Financial Times published a report of talks between Apple and Beats E...

Technology products should never be developed simply on a hunch about important problems markets need to solve. Business intelligence must be gathered from markets to support allocating any resources to build products. I think products like Google Glass are an example of how not to develop produc...

On July 10, 2013, Mr. Michael Endler, Associate Editor of Information Week, published an article to the Information Week website: Microsoft Preaches XP Conversion. The problem Mr. Endler describes in his article, amounts to a public relations snafu for Microsoft®. According to Mr. Endler, app...