Marketing, Promotion & Sales Consulting for Business

IMB Enterprises, Inc., Huntington, NY 11746 +1 (631) 673-2929, imblonder@imbenterprises.com

Durable Non Durable Hybrids

Enterprise IT ISVs must Plan on Constant Market Price Pressure as an Important Factor on Recurring Revenue Product Models

Professor Willy C. Shih, in an interview aired on November 29, 2012 on Bloomberg TV Surveillance faults Kodak (and other manufacturers of modern cameras) for, effectively, ceding control over manufacturing of the durable component of their camera system products over to foreign businesses. The du...

Ira Michael Blonder
6 years ago

Parallels Between the Modern Mass Market Camera and Enterprise IT Software are Worth Considering for ISVs

For those readers who are unfamiliar with the modern camera business we need to point out that the camera, itself, represents the durable component of the product model. We should note that there are many segments to the market for cameras. Two of these segments are of particular interest to us f...

Ira Michael Blonder
6 years ago

Enterprise IT ISVs Should Commit Equal Resources to Managing Durable and non Durable Components of Products

We have spent sometime over the last few posts to this blog discussing what we refer to as a "razorblade" product development strategy. The purpose of this strategy is to equip an enterprise ISV business with a method of building recurring revenue. The model we are describing owes much to the pro...

Ira Michael Blonder
6 years ago

Device Apps Provide ISVs and Their Hardware Partners with a Compelling Method of Maximizing Recurring Revenue Models

Apps provide ISVs and their hardware partners with a powerful method of closely coupling durable and non durable components of what we have referred to as a "razorblade" product development strategy. With computing systems effectively locked down, as they are for smart phones and tablets, which a...

Ira Michael Blonder
6 years ago

Cloud Computing and Software as a Service are Examples of Computing Products that Conform to Razorblade Product Design

Cloud computing and software as a service (SaaS) offers amount to examples of our notion of "razorblade" product design applied to office automation and information technology (IT) markets. For both of these types of products, the durable component of the system amounts to the computer hardware, ...

Ira Michael Blonder
6 years ago

Green Mountain Coffee Roaster has a Real Money Maker in the Keurig Single Cup System

In our opinion, the Keurig® Single Cup Coffee System, which is owned by Green Mountain Coffee Roasters, Inc. is an example of "razorblade" product development. This consumer item conforms to the dictate that any product in our "razorblade" product category incorporate both durable and non dur...

Ira Michael Blonder
6 years ago