Organizational Change Archives | Marketing, Promotion & Sales Consulting for Business

Continuous experimentation should be a best practice

picture of getting your message across to

Continuous experimentation should be a best practice. Because so much of how products are received by markets lies below the surface of day to day activity in pandemic 2020, early stage enterprise software businesses need to collect data on web site visitor… Read more ›

November 24, 2020

Ira Michael Blonder

change as a catalyst

build measure learn, continuous improvement, experimentation

Successfully using change to improve business performance requires unbiased analysis

picture of transformation of a chrysalis into a butterfly, symbolizes business change management

In a story titled “Changing How We Think About Change” written by Tom Hunsaker, Richard Ettenson and Jonathan Knowles and published by MIT’s Sloan Management Review, a new perspective is presented on the topics of innovation as well as change… Read more ›

August 20, 2020

Ira Michael Blonder

change as a catalyst

business management, change, innovation, problem solving, problems

No Pain No Gain

Like other examples of achievable organizational benefits, capturing the cheese down the digital transformation (DT) tunnel for most (if not all) organizations doesn’t come easy. But few DT pioneers do the prep work required to 1) predict where/why/how pushback will… Read more ›

September 20, 2019

Ira Michael Blonder

Enterprise Business, Organizational Change

business process reengineering, change management, digital transformation, software adoption

Exploitation and Exploration – a Modern Spin on Hunters and Farmers

In their book Lead and Disrupt: How to Solve the Innovator’s Dilemma, Charles A. O’Reilly (Professor of Organizational Behavior at Stanford Graduate School of Business) and Michael Tushman present a number of case studies of “ambidextrous” managers running organizations built… Read more ›

July 17, 2019

Ira Michael Blonder

Management, Organizational Change, recruiting executives

change management, disruption, management, organizational change, sales management

What Impact Will Microsoft’s ‘One’ Reorganization Have on Brands?

Steve Ballmer’s “One” press release and memo of Thursday, July 11, 2013 is entirely focused on the realignment of business units within Microsoft®. But we think this reorganization will have a substantial impact on market perception of important Microsoft products,… Read more ›

July 15, 2013

Ira Michael Blonder

Organizational Change, Product Marketing

branding, cloud, product marketing

Best Practices: Outbound Teleprospecting for Complex Products for Enterprise Business

As I have written earlier in this blog, a teleprospecting campaign can yield substantial results for sales of complex products targeted at enterprise business prospects. These substantial results can amount to high quality sales leads, depending on how successfully the… Read more ›

May 21, 2011

Ira Michael Blonder

Complex Sales, Direct Marketing, Enterprise Sales, Intangibles, Organizational Change, Product Marketing, Prospect Qualification, Sales, Teleprospecting

business to business sales, complex products, complex sales, direct makerting, direct marketing, enterprise sales, telemarketing, teleprospecting

I’ll have an address book, make it fancy . . .

It’s well known in the intangibles business (including executive search, staff augmentation, advisory, management consulting, etc) that a sales person with an address book is a valuable commodity. No rocket science about it. But why? The reasoning is inherent to understanding intangibles as commodities. Intangibles have… Read more ›

March 6, 2011

Ira Michael Blonder

Organizational Change, Sales

managing sales people, organizational change, sales, selling intangibles

IMB Enterprises, Inc., Huntington, NY 11746 +1 (631) 889-9199

Category Archives: Organizational Change

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Continuous experimentation should be a best practice

Successfully using change to improve business performance requires unbiased analysis

No Pain No Gain

Exploitation and Exploration – a Modern Spin on Hunters and Farmers

What Impact Will Microsoft’s ‘One’ Reorganization Have on Brands?

Best Practices: Outbound Teleprospecting for Complex Products for Enterprise Business

I’ll have an address book, make it fancy . . .