Like other examples of achievable organizational benefits, capturing the cheese down the digital transformation (DT) tunnel for most (if not all) organizations doesn't come easy. But few DT pioneers do the prep work required to 1) predict where/why/how pushback will likely occur 2) understand the...

As I have written earlier in this blog, a teleprospecting campaign can yield substantial results for sales of complex products targeted at enterprise business prospects. These substantial results can amount to high quality sales leads, depending on how successfully the campaign is managed. The ke...