Marketing, Promotion & Sales Consulting for Business

IMB Enterprises, Inc., Huntington, NY 11746 +1 (631) 673-2929, imblonder@imbenterprises.com

Public Relations

An unfortunate success story for anyone keen on Office 365

On December 30, 2014, the Business Insider website published an article written by Julie Bort, titled Why An Ex-Microsoft Exec Chose Google Apps Over Microsoft's Office 365 For His Startup. Bort's article follows the form of a success story, much like the success stories Microsoft publishes on it...

Ira Michael Blonder
4 years ago

ISVs Should Thoroughly Manage Public Relations Efforts for New Products to Capture Targeted Results

Public relations collateral -- press releases, news articles, public appearances -- must be micro managed by ISVs to produce targeted results. Microsoft® recently debuted a free app for Office for the iPhone. The public relations campaign for this product should have been better managed to pr...

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Ira Michael Blonder
6 years ago

On Steve Ballmer’s “Transforming Our Company” Memo as a Public Relations Document

Much has been written about the "One" Press Release published by Microsoft® on Thursday, July 11, 2013. But we think the accompanying memo, "Transforming Our Company" is an equally important piece of public relations collateral for markets to digest. The memo is written for internal publicati...

Ira Michael Blonder
6 years ago

RelatelQ Raises Venture Capital Investment and Benefits from Some Prominent Press in the Same Day

Never underestimate the power of free publicity. RelatelQ, a Palo Alto early stage ISV announced a successful effort to raise $29MM from several venture capitalists on June 13, 2013. This news was included in an article with even bigger impact for the business, Your New Secretary: An Algorithm . ...

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Ira Michael Blonder
6 years ago

Allow Press Release Campaigns An Ample Amount of Time To Work Before Reaching Conclusions On Their Effectiveness

IMB Enterprises, Inc. has considerable recent experience crafting press release editorial content for weekly distribution. Our clients have used PRweb as the distribution method for these press releases. Initial results, captured over the first month of efforts, did not expose the reach of the ef...

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Ira Michael Blonder
6 years ago

On the Importance of Marketing Communications and Public Relations to Emerging Tech Businesses

On Thursday, May 30, 2013, the Online New York Times published an interview, conducted by Adam Bryant, with Roman Stanek, the CEO of GoodData. When Adam Bryant asked Roman Stanek to describe his "leadership style", Stanek used the opportunity to not only touch on his own efforts, but to comment o...

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Ira Michael Blonder
6 years ago

Microsoft Announces Release of a New Version of SharePoint Online

Public announcements about products should be carefully timed and composed. Press releases, public appearances by company executives and even marketplace opinion pieces must all be closely coordinated with a product brand. Marketing communications efforts must adhere to the same guidelines. But a...

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Ira Michael Blonder
6 years ago

New Public Relations Strategy at Microsoft Eschews Denial and Affirms Public Opinion

On May 7, 2013, the online edition of The Wall Street Journal published an article authored by Shira Ovide, Microsoft Concedes Windows 8 Misses Expectations. We liked what we read in this article. Here's why: In a short statement, Ms. Tami Reller, co-head of the Windows Division, broadly echoed m...

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Ira Michael Blonder
6 years ago

Microsoft Implements a Welcome Shift in its Public Relations Plan for Windows 8

Public Relations is an important tool in the product branding process for any business. Independent Software Vendors (ISVs) need to skillfully implement a Public Relations function. Early stage ISVs can benefit from a study of the activities of mature, large ISVs. Microsoft®'s Public Relation...

Ira Michael Blonder
6 years ago