On December 30, 2014, the Business Insider website published an article written by Julie Bort, titled Why An Ex-Microsoft Exec Chose Google Apps Over Microsoft’s Office 365 For His Startup. Bort’s article follows the form of a success story, much… Read more ›

On September 23, 2013 Oracle® announced updates to its Oracle HCM Cloud and Oracle Talent Management Cloud SaaS offers. This Oracle PR effort follows closely on a similar effort, published the prior week, by one of Oracle’s direct competitors in… Read more ›

Public relations collateral — press releases, news articles, public appearances — must be micro managed by ISVs to produce targeted results. Microsoft® recently debuted a free app for Office for the iPhone. The public relations campaign for this product should… Read more ›

Much has been written about the “One” Press Release published by Microsoft® on Thursday, July 11, 2013. But we think the accompanying memo, “Transforming Our Company” is an equally important piece of public relations collateral for markets to digest. The… Read more ›

Never underestimate the power of free publicity. RelatelQ, a Palo Alto early stage ISV announced a successful effort to raise $29MM from several venture capitalists on June 13, 2013. This news was included in an article with even bigger impact… Read more ›

IMB Enterprises, Inc. has considerable recent experience crafting press release editorial content for weekly distribution. Our clients have used PRweb as the distribution method for these press releases. Initial results, captured over the first month of efforts, did not expose… Read more ›

Public announcements about products should be carefully timed and composed. Press releases, public appearances by company executives and even marketplace opinion pieces must all be closely coordinated with a product brand. Marketing communications efforts must adhere to the same guidelines.… Read more ›

On May 7, 2013, the online edition of The Wall Street Journal published an article authored by Shira Ovide, Microsoft Concedes Windows 8 Misses Expectations. We liked what we read in this article. Here’s why: In a short statement, Ms.… Read more ›

Public Relations is an important tool in the product branding process for any business. Independent Software Vendors (ISVs) need to skillfully implement a Public Relations function. Early stage ISVs can benefit from a study of the activities of mature, large… Read more ›