On December 30, 2014, the Business Insider website published an article written by Julie Bort, titled Why An Ex-Microsoft Exec Chose Google Apps Over Microsoft's Office 365 For His Startup. Bort's article follows the form of a success story, much like the success stories Microsoft publishes on it...

Much has been written about the "One" Press Release published by Microsoft® on Thursday, July 11, 2013. But we think the accompanying memo, "Transforming Our Company" is an equally important piece of public relations collateral for markets to digest. The memo is written for internal publicati...

On Thursday, May 30, 2013, the Online New York Times published an interview, conducted by Adam Bryant, with Roman Stanek, the CEO of GoodData. When Adam Bryant asked Roman Stanek to describe his "leadership style", Stanek used the opportunity to not only touch on his own efforts, but to comment o...

Public Relations is an important tool in the product branding process for any business. Independent Software Vendors (ISVs) need to skillfully implement a Public Relations function. Early stage ISVs can benefit from a study of the activities of mature, large ISVs. Microsoft®'s Public Relation...