StartUp Business Archives | Marketing, Promotion & Sales Consulting for Business

Does your enterprise software business communicate a consistent public message?

like runners in a relay race all functions in a business need to pass the same message along to customers

Do sales, customer service, accounting & engineering in your enterprise software business each communicate a consistent public message? If you don’t know the answer to this question, you need to find out. When each of these departments have a clear… Read more ›

September 15, 2020

Ira Michael Blonder

Business Planning

brand management, business management, customer experience, cx

Amazon Halo is a lesson in MVP

picture of a light bulb. symbolizes promising ideas for new tech products

Amazon Halo is a lesson in MVP, “minimum viable product”. The new wearable also demonstrates how an MVP can be the “tip of the spear” in an effort to disrupt a market. Without a face, but with a band and… Read more ›

September 1, 2020

Ira Michael Blonder

disruptive tech

innovation, market disruption, minimum viable product, mvp

Super storms open opportunities for tech disruption

picture of uprooted tree on Long Island, NY in the aftermath of tropical storm Isaias August 2020

Super storms open opportunities for tech disruption in the late summer of 2020. Tropical storm Isaias went through Long Island on its way to Connecticut and New England on Tuesday, August 4, 2020. We are located in northern Long Island.… Read more ›

August 19, 2020

Ira Michael Blonder

disruptive tech

battery operated tech, climate change, disruption, market disruption, tech innovation, wireless data

Planning a return to office for finance businesses

an image of a man walking a tight rope between two mountains

Finance businesses operating during the pandemic of 2020 face a big challenge – planning a return to office. But where to start? The task is complex. Making a mistake looks very costly. Few experts can provide guidance from experience, not… Read more ›

August 4, 2020

Ira Michael Blonder

business risk management

covid 19, finance business, heavily regulated businesses, managing risk, pandemic 2020, risk management

Should key developers use social?

Twitter’s security fiasco of July 15, 2020 worsened overnight. On the morning of July 16, 2020, in a story titled “Twitter hack targets Elon Musk, Joe Biden, Apple and hundreds more” Hannah Murphy and Patrick Mcgee wrote “Twitter said on… Read more ›

July 22, 2020

Ira Michael Blonder

business risk management

cyber security, hackers, operational risk management, operational risks, phishing, risk controls, risk management

Pivot Continuously While Avoiding Hard Pivots or No Pivots At All

Two software businesses once known as leading examples of the NoSQL tech theme made the news over the last couple of weeks — MapR & NewRelic. HPE announced they had purchased the intellectual assets of MapR on August 5th. The… Read more ›

August 14, 2019

Ira Michael Blonder

disruptive tech, Enterprise Computing

big data, brand management for ISVs, cloud, market disruption, product marketing

Apple’s release of iOS 12.4 didn’t go well for everyone

On Monday, July 22nd 2019 we experienced a major problem with our iPhone & iPad (both running iOS 12.3.x). A message appeared on the screen of our iPad Air II prompting us we would need to change our passcode within… Read more ›

July 24, 2019

Ira Michael Blonder

business risk management

apple, apple icloud, ios, managing technology risks, smartphones, tablets

Avoid the Seduction of Hidden Needs and Captive Markets

Early stage technology businesses often come about as what looks like a natural progression of leadership’s experience with specific markets. Often the entrepreneur has spent time working with one computing paradigm-for example: enterprise collaboration. Market perception of the entrepreneur’s experience… Read more ›

July 4, 2019

Ira Michael Blonder

Business Planning, StartUp Business

business planning, enterprise computing, product marketing, resource allocation

Is Venture Capital Pointing Entrepreneurs in a Socially Dangerous Direction?

“Bulk up really big and really fast” is a widely understood underlying objective of venture capital investing. VCs invest in lots of early stage businesses, but really they are after the handful (or even one or two) with the promise… Read more ›

October 14, 2017

admin

Early Stage ISVs, Early State Business Investing, Venture Capital

Near term future consumer risks from successful malicious online activities look to grow

Despite what looks like a daily increase in the number of successful attempts to maliciously disrupt legitimate online activities, end consumers look more exposed, today, and for the near term future than ever before. Two factors contribute to this assessment:… Read more ›

April 8, 2015

Ira Michael Blonder

business risk management

aig, cyber insurance, data consortiums, data pooling, hackers, online security, technology risk management

IMB Enterprises, Inc., Huntington, NY 11746 +1 (631) 889-9199

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Does your enterprise software business communicate a consistent public message?

Amazon Halo is a lesson in MVP

Super storms open opportunities for tech disruption

Planning a return to office for finance businesses

Should key developers use social?

Pivot Continuously While Avoiding Hard Pivots or No Pivots At All

Apple’s release of iOS 12.4 didn’t go well for everyone

Avoid the Seduction of Hidden Needs and Captive Markets

Is Venture Capital Pointing Entrepreneurs in a Socially Dangerous Direction?

Near term future consumer risks from successful malicious online activities look to grow