Marketing, Promotion & Sales Consulting for Business

IMB Enterprises, Inc., Huntington, NY 11746 +1 (631) 673-2929, imblonder@imbenterprises.com

StartUp Business

Avoid the Seduction of Hidden Needs and Captive Markets

Early stage technology businesses often come about as what looks like a natural progression of leadership's experience with specific markets. Often the entrepreneur has spent time working with one computing paradigm-for example: enterprise collaboration. Market perception of the entrepreneur's ex...

Ira Michael Blonder
13 days ago

Is Venture Capital Pointing Entrepreneurs in a Socially Dangerous Direction?

"Bulk up really big and really fast" is a widely understood underlying objective of venture capital investing. VCs invest in lots of early stage businesses, but really they are after the handful (or even one or two) with the promise to magnetize enormous numbers of customers in the shortest possi...

admin
a year ago

Near term future consumer risks from successful malicious online activities look to grow

Despite what looks like a daily increase in the number of successful attempts to maliciously disrupt legitimate online activities, end consumers look more exposed, today, and for the near term future than ever before. Two factors contribute to this assessment: Hacker tools now include a much rich...

Ira Michael Blonder
4 years ago

Online businesses looks to be on course for a negative event of even greater magnitude — stay tuned

It is one thing to lose something of great value while covered by a comprehensive insurance policy, and quite another to be in the same position, albeit without the coverage. So adding the insurance policy looks to be a no-brainer, right? Not so fast. According to an article titled Cyber attack r...

Ira Michael Blonder
4 years ago

Disruptive Technology startups require a different set of evaluation criteria

Uber, Airbnb, and, I would argue, Yelp and Groupon can each be categorized as a disruptive technology startup. But the importance of the adjective appended to the business type for this category of early stage business should not be over-emphasized. Here's why: For each of the businesses mentione...

Ira Michael Blonder
4 years ago

Does Public Micro Funding of Very Early Stage ISVs Help or Hinder Creation of Viable New Businesses?

Perhaps it is harsh to say, but some very early stage businesses are better off as concepts than actual funded efforts. For early stage Independent Software Vendors (ISVs) this is, too frequently, the case. Simply put, either no one on the management team has any prior experience with the kind of...

Ira Michael Blonder
5 years ago

Facebook Hires the President of PayPal to Run Its Messaging Business

If anyone needed better indication of a solid management team and business plan at Facebook to support its high market valuation, they may have gotten the right message on June 9, 2014, when the company announced David Marcus, President of Paypal would join Facebook as VP of Messaging Products. F...

Ira Michael Blonder
5 years ago

A Brief Interview with John Thompson, Microsoft’s New Chairman, Provides Some Clues as to Likely Near Term Future Priorities for this Mature ISV

On February 28, 2014, Mia Saini of Bloomberg TV briefly interviewed John Thompson, Microsoft's new Chairman. Saini includes some questions about Mr. Thompson's other significant current venture, Virtual Instruments. But this post will only speak to a few of the discussion topics specific to Micro...

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Ira Michael Blonder
5 years ago

Does It Make Sense for Google to Continue to Pursue a Brand on the Societal Edge?

On Monday, November 25, 2013, The online New York Times published an article by Andrew Pollack titled F.D.A. Demands a Halt to a DNA Test Kit’s Marketing. The DNA Test Kit of interest is manufactured and marketed by 23andme, a business operating with the financial backing of Google. Opting to inv...

Ira Michael Blonder
5 years ago

An Exponential Growth in Sales is Not an Adequate Single Indicator of a Healthy Business

It's now fashionable for investment commentators to point to a meteoric sales growth rate, sustained over several quarters of business activity, as the most important indicator of a business worth considering for investment. But a healthy sales volume for products, nevertheless, incorrectly price...

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Ira Michael Blonder
5 years ago