StartUp Business Archives | Marketing, Promotion & Sales Consulting for Business

The core team of your startup enterprise software business needs generalists

the people on a board of directors operate like chess pieces

Sales and marketing leaders in the core team of your startup enterprise software business need to be generalists, usually referred to these days as “5 tool players”. The entrepreneur running the business almost always exhibits, to some degree, these same… Read more ›

November 17, 2020

Ira Michael Blonder

Staffing

Respect known limitations of online communication in your business plan

It doesn't pay to push against an immovable object

It pays to respect the known limitations of online communication in your business plan if you plan to continue doing business during the pandemic of 2021 and, perhaps, 2021. What are these known limitations? Recent research published by Andrew Brodsky,… Read more ›

November 5, 2020

Ira Michael Blonder

Business Planning

business planning, enterprise software sales, online sales, pandemic 2020

Lining up the right influencers is important for enterprise software

people associated with deals are like chess pieces a sales person needs to move around as required

Lining up the right influencers is important for an early stage enterprise software business. It helps to review a one-of-a-kind feature of how big organizations in the public and private sectors buy products to begin to understand my definitions of… Read more ›

November 4, 2020

Ira Michael Blonder

CEO

big organization psychology, enterprise sales, influence marketing, influencers

You need to attract influential people to your offer

like the one light bulb in the set of five in this picture, an influential person substantially amplifies the power of a message

As CEO, your job is to attract influential people to your offer. There can be a near endless number of steps required to sell an enterprise software product. These steps can be taken over what often looks like the laziest… Read more ›

October 20, 2020

Ira Michael Blonder

CEO

ceo, connectors, influencers, influential people, malcolm gladwell

Be sure to add a board of directors for your enterprise software business

How you answer the “what/why/how/when” questions on the topic of spending significant money for your enterprise software business is critically important. Mistakes can trigger problems with “scale”. They can start small and end up crippling your business. They can also… Read more ›

October 13, 2020

Ira Michael Blonder

CEO

board of directors, ceo, enterprise software business, risk management

The Snowflake story is all about the entrepreneur running the show

Might the Snowflake story be all about Frank Slootman, the CEO? I suspect it is. If I am write, there is a lesson here for leaders running early stage enterprise software businesses – being a pitchman doesn’t hurt. What do… Read more ›

October 7, 2020

Ira Michael Blonder

CEO

enterprise software, entrepreneurs, investors, ipos, pitchmen

Does your enterprise software business communicate a consistent public message?

like runners in a relay race all functions in a business need to pass the same message along to customers

Do sales, customer service, accounting & engineering in your enterprise software business each communicate a consistent public message? If you don’t know the answer to this question, you need to find out. When each of these departments have a clear… Read more ›

September 15, 2020

Ira Michael Blonder

Business Planning

brand management, business management, customer experience, cx

Amazon Halo is a lesson in MVP

picture of a light bulb. symbolizes promising ideas for new tech products

Amazon Halo is a lesson in MVP, “minimum viable product”. The new wearable also demonstrates how an MVP can be the “tip of the spear” in an effort to disrupt a market. Without a face, but with a band and… Read more ›

September 1, 2020

Ira Michael Blonder

disruptive tech

innovation, market disruption, minimum viable product, mvp

Super storms open opportunities for tech disruption

picture of uprooted tree on Long Island, NY in the aftermath of tropical storm Isaias August 2020

Super storms open opportunities for tech disruption in the late summer of 2020. Tropical storm Isaias went through Long Island on its way to Connecticut and New England on Tuesday, August 4, 2020. We are located in northern Long Island.… Read more ›

August 19, 2020

Ira Michael Blonder

disruptive tech

battery operated tech, climate change, disruption, market disruption, tech innovation, wireless data

Planning a return to office for finance businesses

an image of a man walking a tight rope between two mountains

Finance businesses operating during the pandemic of 2020 face a big challenge – planning a return to office. But where to start? The task is complex. Making a mistake looks very costly. Few experts can provide guidance from experience, not… Read more ›

August 4, 2020

Ira Michael Blonder

business risk management

covid 19, finance business, heavily regulated businesses, managing risk, pandemic 2020, risk management

IMB Enterprises, Inc., Huntington, NY 11746 +1 (631) 889-9199

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The core team of your startup enterprise software business needs generalists

Respect known limitations of online communication in your business plan

Lining up the right influencers is important for enterprise software

You need to attract influential people to your offer

Be sure to add a board of directors for your enterprise software business

The Snowflake story is all about the entrepreneur running the show

Does your enterprise software business communicate a consistent public message?

Amazon Halo is a lesson in MVP

Super storms open opportunities for tech disruption

Planning a return to office for finance businesses