Few consumer tech commentators, if any, would argue there is much of a market for laptop PCs within their target audience. If these devices are in demand anywhere, the likely market segment is enterprise computing.
So the new 12 inch Macbook with Retina display, which was presented to a global audience during Apple’s “Spring Forward”, March 9, 2015 event is targeted to the enterprise computing market, right? Perhaps. But where, then, is the usual CAT5 port for wired Ethernet data communications? The answer is it does not exist.
Almost every commentator writing about the debut of this device emphasized the strategic forward thinking of the design of this laptop based on a USB Type C port as its sole interface for networks, charging, etc. To simply quote from one of these reviews, readers might want to consider the following comment, which appears in a post to The Verge blog titled Hands-on with the new 12-inch MacBook with Retina Display. Dieter Bohn, who wrote the post, remarks “the screen actually isn’t the most important part of this new MacBook. No, instead it’s the small port on the side, a USB Type-C port that serves as the power jack, a do-anything USB port, a display port, and essentially anything else you could imagine using a cable for.”
The strategic impact of this decision to dispense with a hard wired Ethernet option for a device intended to compete with Windows PCs (or, is the target Microsoft’s Surface 3 two-in-ones?) within the enclaves of businesses, only makes sense in a brave new world of enterprise computing, one ruled over by an autocratic obsession with consumerized IT. It just is not safe to look to wireless data communications for everything.
Readers need not fear Microsoft has been left out of this criticism. The Surface Pro 3 two-in-one also lacks a native Ethernet interface. But there is a docking station option for the Microsoft entry in this category. Per the March 9, 2015 presentation, there does not appear to be one for the 12 inch Macbook.
No industry expert argues for entirely wireless data communications for mission-critical information. It is just too dangerous from a data security perspective. The 12 inch Macbook should have a docking station. One would hope Apple will announce one very soon.
Ira Michael Blonder
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