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Successfully Promoting Apps to Enterprise Business Requires More Than An Appeal to Mobile Users

From the recent financial results of leading software vendors — Microsoft, Oracle, SAP and more — it should be apparent enterprise computing remains the most lucrative software market in mid 2015. So early stage tech businesses (ISVs) need to conceptualize, Read more ›

Microsoft takes three steps worth some thought by anyone following this mature ISV

In late February, 2015, Microsoft announced 3 changes in components of its business worth some thought by anyone with an interest in this mature ISV. On February 20, 2015 Dan Kedmey wrote about Microsoft’s acquision of Acompli for the Time Read more ›

Has node.js and similar web server platforms led consumers to think apps aren’t connected to the Internet?

The New York Times recently published a couple of articles written by Conor Dougherty. These articles point to what Dougherty described as diminished mobile app consumer access to the Internet. This shrinking online accessibility, Dougherty argues, can be attributed to Read more ›

SaaS offers running in the cloud, with full featured client side apps, hit some marketing head winds

As of mid October, 2014, two recent well publicized online security events — one related to Dropbox, the other to SnapChat and an app named SnapSaved — illustrate cloud hosts attempting to distance themselves from app developers providing the SaaS Read more ›

Microsoft Provides Incentives for iOS and Android App Developers to Implement Xamarin with Visual Studio as their Platform

iOS and Android App Developers comfortable building solutions with C# should consider adopting Xamarin with Visual Studio as their coding platform. Microsoft is offering some financial incentives for these early stage ISVs to adopt Xamarin. Additional information about these incentives Read more ›

Google Sites Experience Double Digit Revenue Growth in Q2 2014, from Increasing Sales of Online Advertising

Prominent among the financial detail included in Google’s Q2 2014 Earnings Announcement is a 23% increase, year over year (y/y) in the revenue performance for Google sites (Google, Google +, Youtube, blogger, etc), to $10.94 Billion, from $8.87 Billion for Read more ›