big data Archives | Marketing, Promotion & Sales Consulting for Business

Pivot Continuously While Avoiding Hard Pivots or No Pivots At All

Two software businesses once known as leading examples of the NoSQL tech theme made the news over the last couple of weeks — MapR & NewRelic. HPE announced they had purchased the intellectual assets of MapR on August 5th. The… Read more ›

August 14, 2019

Ira Michael Blonder

disruptive tech, Enterprise Computing

big data, brand management for ISVs, cloud, market disruption, product marketing

SQL remains a useful foundation for building tools to analyze data

A lot of editorial content about data, and tools built for data analysis, includes a Pavlov-like association between “big data” and “modern” computing. Relational database approaches to addressing data in a form built to accommodate analysis with Structured Query Language… Read more ›

January 23, 2015

Ira Michael Blonder

NOSQL

big data, david chappell, documentdb, marketing communications, nosql, technical communications, technical writing, white papers

Success Stories and Case Studies do serve a purpose for enterprise technology consumers

If ISVs with offerings targeted to enterprise computing markets needed any more indication of the importance of case studies and success stories, they likely got what they needed in an article written by Elizabeth Dwoskin, which was published on December… Read more ›

December 19, 2014

Ira Michael Blonder

Communications

big data, case studies, elizabeth dwoskin, hadoop, marcom, marketing communications, online wall street journal, success stories

Google Debuts Cloud Dataflow at Google I/O 2014

At the end of a 2.5 hr plus webcast of the Keynote Presentation from Google I/O 2014 can be found the debut of Google Cloud Dataflow, the replacement for Google MapReduce. Readers unfamiliar with MapReduce, but avidly interested in the… Read more ›

December 17, 2014

Ira Michael Blonder

Big Data

big data, cloud dataflow, google, google io 2014, mapreduce, nosql, parallel computing, server clusters

Who’s losing sleep over NoSQL?

One of the biggest challenges facing product marketing within any business is successfully identifying a market segment. I would argue more businesses fail because they either: don’t understand their market niche or can’t articulate a message intelligible to their market… Read more ›

December 15, 2014

Ira Michael Blonder

NOSQL

big data, marketing communications, nosql, product marketing, public relations, software adoption, unstructured data

The NoSQL notion suffers from some of the same ambiguity plaguing the notion of big data

Readers interested in finding out what NOSQL is all about will benefit from simply developing some familiarity with the definition of this acronym. NOSQL stands for “not only SQL”. I found this definition to be very helpful as it helped… Read more ›

December 11, 2014

Ira Michael Blonder

data analytics

ascii data, big data, document db, hadoop, json, nosql, text data

Hadoop attracts support from Microsoft and Intel

The Apache Hadoop project “develops open-source software for reliable, scalable, distributed computing” (quoted from the “What is Apache Hadoop?” section of the site). So it makes sense for Microsoft and Intel to enthusiastically support the project. Microsoft is deeply committed… Read more ›

December 9, 2014

Ira Michael Blonder

Big Data

analytics, apache, big data, data collection, data management, hadoop, intel, microsoft, open source, servers

Microsoft looks at the inevitability of big data

Jason Zander, a Corporate Vice President at Microsoft opened his segment of the Keynote presentation for Microsoft’s Tech Ed Europe 2014 with a compelling argument for the inevitability of big data. Zander presented some numbers indicating the global population of… Read more ›

November 4, 2014

Ira Michael Blonder

events

big data, branding, jason zander, marketing communications, mobile first cloud first, satya nadella, tech ed europe 2014

Big Data, Business Intelligence, and Predictive Analytics all make up a segment of the Productivity theme of computing in late 2014

An important segment of the productivity theme for computing in the fall of 2014 is composed of big data, business intelligence and predictive analytics. Early stage ISVs with solutions in one of these three high demand needs will benefit by… Read more ›

October 31, 2014

Ira Michael Blonder

Big Data

bi, big data, business intelligence, predictive analytics, productivity

ISVs debut cloud, SaaS solutions to satisfy consumer appetite for Analytics and Data

On Monday, October 13, 2014, Salesforce.com announced the debut of a new cloud, SaaS solution named “Wave”. Back on September 16, 2014, IBM announced “Watson Analytics”, once again, a cloud SaaS, but, this time, a freemium offer. So it’s safe… Read more ›

October 15, 2014

Ira Michael Blonder

Business Intelligence and Analytics

analytics, big data, cloud, data, freemium, ibm, informatica, saas, saleforce, watson analytics, wave

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Pivot Continuously While Avoiding Hard Pivots or No Pivots At All

SQL remains a useful foundation for building tools to analyze data

Success Stories and Case Studies do serve a purpose for enterprise technology consumers

Google Debuts Cloud Dataflow at Google I/O 2014

Who’s losing sleep over NoSQL?

The NoSQL notion suffers from some of the same ambiguity plaguing the notion of big data

Hadoop attracts support from Microsoft and Intel

Microsoft looks at the inevitability of big data

Big Data, Business Intelligence, and Predictive Analytics all make up a segment of the Productivity theme of computing in late 2014

ISVs debut cloud, SaaS solutions to satisfy consumer appetite for Analytics and Data