Categories

Archive

ExactTarget and Socedo enable direct marketing in an online, otherwise inbound contact world

Direct marketers feeling lonely in 2014’s online world can take heart. ExactTarget and Socedo have the tools required to potentially transform an outbound strategy into an online, social media winner. I’ve been using Socedo for about a month, and recently Read more ›

Telemarketing Continues to Provide Very Strong Returns Against Investment As Compared to eMail, or Social Media Approaches

Despite an enormous amount of material arguing to the contrary, in this writer’s opinion, telemarketing continues to provide the best return on investment of any sales lead development approach. Recent conversations with personnel from a number of prominent ISVs (active Read more ›