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Enterprise software businesses need enterprise management experience on their boards

Early stage software businesses are usually heavy on engineering and light on sales and marketing. This tendency to overweight the importance of engineering has been the case since at least the mid 1980s and has become more pronounced post 2010. Read more ›

A Marketing Communications Success Story for an Enterprise Software as a Service Offering

Enterprise Software as a Service (SaaS) as a service offerings have been slow to take off. In fact, many enterprise CIOs have been reluctant to implement off premises cloud computing solutions as the result of a combination of concerns about Read more ›