Marketing, Promotion & Sales Consulting for Business

IMB Enterprises, Inc., Huntington, NY 11746 +1 (631) 673-2929, imblonder@imbenterprises.com

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Facebook adds to its success as a leading medium for online advertisers

A couple of articles published recently point to further gains by Facebook as a leader in the media market for online advertisers. The first of these, titled Why Google Should Fear Facebook's New Product Ads, which was written by Garrett Stone and published on the AdWeek web site, reports on some...

Ira Michael Blonder
4 years ago

Investors buy up shares of prominent social media ISVs despite slowing user growth

Perhaps investors are changing their taste in prominent social media ISVs. Could the search for a telltale sign of promise have shifted from substantial growth in users to what may be a meaningful increase in revenue? From the after hours trading experience of LinkedIn and Twitter on February 5, ...

Ira Michael Blonder
4 years ago

Marketers look to be succeeding with customer data and have pressing needs to consume more

During Facebook's Q3 2014 Earnings Conference Call, Mark Zuckerberg, CEO reported $3.2 Billion gross revenue for the quarter, and a 64% year over year increase in their advertising business. In contrast, Google, as Patrick Pichette, Senior Vice President and CFO reported during its Q3 2014 Earnin...

Ira Michael Blonder
5 years ago

Gallup Poll Results on U.S. Consumer Buying Habits Support a Skeptical View of Social Media Business Valuations

Public companies in the Social Media business (facebook, Twitter, LinkedIn, Google, etc.) have all implemented global business strategies. Nevertheless, some substantial proportion of the business plans for each of these businesses, over the next near term, depend on sales to advertisers for the ...

Ira Michael Blonder
5 years ago

Facebook Hires the President of PayPal to Run Its Messaging Business

If anyone needed better indication of a solid management team and business plan at Facebook to support its high market valuation, they may have gotten the right message on June 9, 2014, when the company announced David Marcus, President of Paypal would join Facebook as VP of Messaging Products. F...

Ira Michael Blonder
5 years ago

Facebook Acquires Pryte, Deepens Its Commitment to Mobile Data Markets

Despite a couple of highly questionable acquisitions earlier in 2014, Facebook's acquisition of Pryte, a Finish business with a niche in the Over the Top (OTT) content market, looks to be a very smart move, with a lot of promise. The news of this merger appeared first on Pryte's web site. For rea...

Ira Michael Blonder
5 years ago

Now that Facebook Leads in Mobile, Where Does that Leave Google?

According to an article titled Facebook Better-Positioned in Mobile than Google per AppNexus Data, Says Oppenheimer, which was written by Tiernan Ray and published on May 6, 2014 on the Barrons web site, Jason Helfstein, an analyst with Oppenheimer & Co. "reiterates an Outperform rating on share ...

Ira Michael Blonder
5 years ago

facebook Looks Like the Leader in Mobile Advertising

I recently wrote to this blog my opinion on the current market valuations of the "leaders" in the online advertising market. In summary, I think each of these businesses is over valued. So why would I care about just who is the leader in the mobile advertising market? I am not a full time investo...

Ira Michael Blonder
5 years ago

A Couple of Points Worth Careful Consideration from Mark Zuckerberg’s Keynote Presentation, Mobile World Congress 2014

Mark Zuckerberg's Keynote Presentation to Mobile World Congress, 2014, is much more of a discussion with David Kirkpatrick of Techonomy than an actual address to the audience. Anyone making a study of facebook will likely want to carefully consider a couple of points Zuckerberg makes during this ...

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Ira Michael Blonder
5 years ago