Malcolm Gladwell’s personality types help lead generation

Malcolm Gladwell’s personality types help lead generation. In his book “The Tipping Point” Malcolm Gladwell introduces 3 characters: Connectors Mavens and Salesmen For readers who haven’t read the book,the FastCompany website provides an excerpt with portraits of each. Why should Read more ›

Telemarketing Continues to Provide Very Strong Returns Against Investment As Compared to eMail, or Social Media Approaches

Despite an enormous amount of material arguing to the contrary, in this writer’s opinion, telemarketing continues to provide the best return on investment of any sales lead development approach. Recent conversations with personnel from a number of prominent ISVs (active Read more ›

Early Stage ISVs Can Use email2lead from netFactor To Rapidly Add Business Information for Website Visitors Produced by eMail Campaigns

Emerging technology businesses, and Independent Software Vendors (ISVs), in particular, often operate with a small group of staff members who are comfortable multi-tasking between administrative, sales and support requirements. Email campaigns are a popular promotional method for these businesses. But Read more ›