lead generation – Marketing, Promotion & Sales Consulting for Business

Do you need a top of funnel lead generation effort?

Do you need a top-of-funnel lead generation effort? If your product meets a niche need you should have an ample audience of mid funnel prospects. While these prospects may not make purchase decisions, they can produce the “groundswell” interest your… Read more ›

December 23, 2020

Ira Michael Blonder

Lead Generation

business development, lead generation, top of funnel

Educate leads before meeting with them

picture of a highway sign depicting two directions traffic can travel

Recently we heard the following from a C level executive at an early stage software business: “We don’t have enough leads, so we instruct our sales people to schedule meetings with anyone requesting contact with us. We allow them to… Read more ›

July 23, 2020

Ira Michael Blonder

Enterprise Sales

complex sales, enterprise sales, lead generation, productivity, return on investment

Malcolm Gladwell’s personality types help lead generation

picture of getting your message across to

Malcolm Gladwell’s personality types help lead generation. In his book “The Tipping Point” Malcolm Gladwell introduces 3 characters: Connectors Mavens and Salesmen For readers who haven’t read the book,the FastCompany website provides an excerpt with portraits of each. Why should… Read more ›

July 15, 2020

Ira Michael Blonder

Lead Generation

business to business lead generation program, complex sales lead generation, lead generation, viral marketing

Telemarketing Continues to Provide Very Strong Returns Against Investment As Compared to eMail, or Social Media Approaches

Despite an enormous amount of material arguing to the contrary, in this writer’s opinion, telemarketing continues to provide the best return on investment of any sales lead development approach. Recent conversations with personnel from a number of prominent ISVs (active… Read more ›

August 15, 2014

Ira Michael Blonder

Telemarketing

direct marketing, lead generation, social media, telemarketing, teleprospecting

Quickly Recognizing Website Visitors Leads to Shorter Sales Cycles

We use VisualVisitor on this blog and Talking-SharePoint (a week day blog we write for one of our clients, Rehmani Consulting, Inc). One of our clients is also using the product to quickly identify visitors to several pages on the… Read more ›

July 26, 2013

Ira Michael Blonder

Online Marketing

anonymous website visitors, lead generation, online marketing

Early Stage ISVs Can Use email2lead from netFactor To Rapidly Add Business Information for Website Visitors Produced by eMail Campaigns

Emerging technology businesses, and Independent Software Vendors (ISVs), in particular, often operate with a small group of staff members who are comfortable multi-tasking between administrative, sales and support requirements. Email campaigns are a popular promotional method for these businesses. But… Read more ›

June 28, 2013 1 Comment

Ira Michael Blonder

Online Marketing

email marketing, lead generation, online marketing

How to Successfully Reach Out to Otherwise Anonymous Web Site Visitors Once You’ve Identified Them

We got our demonstration code for the VisualVisitor website visitor tracking service going on Friday of last week. As we wrote in an earlier post, the service cannot identify specific individuals from the businesses identified as visiting a specific web… Read more ›

April 22, 2013 1 Comment

Ira Michael Blonder

Online Marketing

lead generation, online engagement, online marketing

Just How Much Information Can You Get from an IP Address About Visitors to Your Website?

Before we look closer at VisualVisitor and a competitive offer from netFactor, it’s worth taking a post to present some general information about the technical foundations of online marketing. The internet is more than just a location for a business… Read more ›

April 18, 2013 1 Comment

Ira Michael Blonder

Online Marketing

lead generation, marketing communications, online marketing

What Kinds of Direct Marketing Tactics Work in 2013 for ISVs?

ISVs in 2013 need to ask what works for direct marketing. Editorial content, activity updates to LinkedIn, Twitter, Facebook, and other social media, together with content annotation, are all useful methods of stimulating online visitors to engage, but telephone cold… Read more ›

March 11, 2013

Ira Michael Blonder

Direct Marketing

direct marketing, lead generation, online engagement

Use Marketing Communications Programs to Deliver High Quality Leads to Sales

Tech businesses should include marketing communications programs as the primary method of producing high quality leads. Never look to sales teams to produce comparable quality leads through cold calling techniques. In 2013, online product promotion should be the focus of… Read more ›

March 6, 2013

Ira Michael Blonder

Communications, Product Marketing

lead generation, lead quality, marketing communications

IMB Enterprises, Inc., US (631) 889-9199

Tag Archives: lead generation

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Do you need a top of funnel lead generation effort?

Educate leads before meeting with them

Malcolm Gladwell’s personality types help lead generation

Telemarketing Continues to Provide Very Strong Returns Against Investment As Compared to eMail, or Social Media Approaches

Quickly Recognizing Website Visitors Leads to Shorter Sales Cycles

Early Stage ISVs Can Use email2lead from netFactor To Rapidly Add Business Information for Website Visitors Produced by eMail Campaigns

How to Successfully Reach Out to Otherwise Anonymous Web Site Visitors Once You’ve Identified Them

Just How Much Information Can You Get from an IP Address About Visitors to Your Website?

What Kinds of Direct Marketing Tactics Work in 2013 for ISVs?

Use Marketing Communications Programs to Deliver High Quality Leads to Sales