A lot of what an enterprise software sales team does with leads depends on qualification. Deciding which leads to pursue requires sales people to successfully use qualifiers. The most promising of these is some version of "this prospect's job to be done is something my product can do and the job ...

Perhaps the biggest obstacle to Google for work improving its success in the enterprise computing market is Google's approach to marketing communications. Where are the blogs? Is there an easy-to-find repository full of the kind of promotional information enterprise tech consumers have demonstrat...

Jason Zander, a Corporate Vice President at Microsoft opened his segment of the Keynote presentation for Microsoft's Tech Ed Europe 2014 with a compelling argument for the inevitability of big data. Zander presented some numbers indicating the global population of smart devices has now surpassed ...

Microsoft has debuted a new promotional campaign, 'The Microsoft Cloud'. This campaign is targeted to the core of Microsoft's customer base -- enterprise business. The campaign includes a highly integrated set of customer testimonials, position statements, and presentations of components of the s...