On June 24, 2020 the Financial Times published a story written by Hannah Murphy titled “Facebook executive admits to ‘trust deficit’ on call with advertisers”. The Facebook executive is Neil Potts. Per Neil’s public profile on LinkedIn he holds the… Read more ›

Engineering-heavy tech startups have a real need for marketing communications. Simply building the best solution to a pervasive need in a target market is no guarantee of success. People have to know about your business and your solution. If you… Read more ›

Perhaps the biggest obstacle to Google for work improving its success in the enterprise computing market is Google’s approach to marketing communications. Where are the blogs? Is there an easy-to-find repository full of the kind of promotional information enterprise tech… Read more ›

If ISVs with offerings targeted to enterprise computing markets needed any more indication of the importance of case studies and success stories, they likely got what they needed in an article written by Elizabeth Dwoskin, which was published on December… Read more ›

While one can argue Microsoft’s marketing communications targeting computer tech consumers often miss the mark, their promotional efforts targeting developers fare better. A good example can be found in a recent entry to the Office Blog, titled Connect and collaborate… Read more ›

Implementing a strategy to better inform customers about specific differences between one’s product and a product manufactured by a competitor includes a tacit agreement to compete to be the best. ISVs should carefully consider the ramifications before implementing this strategy.… Read more ›