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Just how accurate are advertising predictions produced by machine learning systems?

Thanks to Mikio Braun, who on Thursday, January 2015 published an article on the InfoQ website. Braun’s article includes mention of a Google acknowledgement about the role played by machine learning (also known, at least in part, as data processing Read more ›

PPC Online Advertising May No Longer be the Solution for Products Targeted at Specific Market Niches

Back in the late 1990s, a number of advertising agencies (Poppe Tyson and ModemMedia being just two) extolled online marketing as uniquely capable of providing marketers with a method to truly personalize presentations of product promotional information for highly specific Read more ›

Now that Facebook Leads in Mobile, Where Does that Leave Google?

According to an article titled Facebook Better-Positioned in Mobile than Google per AppNexus Data, Says Oppenheimer, which was written by Tiernan Ray and published on May 6, 2014 on the Barrons web site, Jason Helfstein, an analyst with Oppenheimer & Read more ›

IBM Acquires Silverpop — Just How Big a Market is Online Product Promotion?

On April 10, 2014, IBM® published a press release about its intention to acquire Silverpop. Perhaps it will be useful for readers to consider the importance of this acquisition from a couple of different angles: How, if it all, could Read more ›

Is Twitter Another Search Engine Like Google?

In this second of two posts built around an article by Alexander Eule, “How Twitter Might Actually Be Worth $31 Billion”, which was published on November 9, 2013 on barrons.com, I’ll take a closer look at one of the assumptions Read more ›