In his bestseller “They Ask You Answer” Marcus Sheridan devotes a lot of pages to the following argument: You need to add a pricing section on your website. Be sure to be completely transparent about the cost of the products… Read more ›

Looking to appeal to millennial enterprise software buyers in 2020? Be sure to outfit your online presentation with lots of case studies and customer success stories. Why do you need to appeal to them? If you are a CMO at… Read more ›

Back in the late 1990s, a number of advertising agencies (Poppe Tyson and ModemMedia being just two) extolled online marketing as uniquely capable of providing marketers with a method to truly personalize presentations of product promotional information for highly specific… Read more ›

My recent experience, on behalf of clients, tells me email marketing remains one of the most important online promotional tools available to Small to Medium Sized Businesses (SMBs), here in the US. But I’ve noted some technical limitations, which lead… Read more ›

With increasing frequency industry analysts are drilling down to some disturbing characteristics of online marketing. Not the least of these is a pessimistic, but nonetheless popular, conclusion about the likelihood of engagement with website visitors — or the lack of… Read more ›