Marketing, Promotion & Sales Consulting for Business

IMB Enterprises, Inc., Huntington, NY 11746 +1 (631) 673-2929, imblonder@imbenterprises.com

online marketing

Marketers look to be succeeding with customer data and have pressing needs to consume more

During Facebook's Q3 2014 Earnings Conference Call, Mark Zuckerberg, CEO reported $3.2 Billion gross revenue for the quarter, and a 64% year over year increase in their advertising business. In contrast, Google, as Patrick Pichette, Senior Vice President and CFO reported during its Q3 2014 Earnin...

Ira Michael Blonder
5 years ago

Twitter and Other Cloud Businesses Benefit from Investor Enthusiasm

Twitter and its Cloud business peers are benefiting from highly enthusiastic investor sentiment. Investors appear disinterested in a widening distance between GAAP and non GAAP earnings results for these businesses. Sandra Ward illustrated some of this disconnect last Saturday, in an article publ...

Ira Michael Blonder
5 years ago

PPC Online Advertising May No Longer be the Solution for Products Targeted at Specific Market Niches

Back in the late 1990s, a number of advertising agencies (Poppe Tyson and ModemMedia being just two) extolled online marketing as uniquely capable of providing marketers with a method to truly personalize presentations of product promotional information for highly specific market segments. Poppe ...

Ira Michael Blonder
5 years ago

Gallup Poll Results on U.S. Consumer Buying Habits Support a Skeptical View of Social Media Business Valuations

Public companies in the Social Media business (facebook, Twitter, LinkedIn, Google, etc.) have all implemented global business strategies. Nevertheless, some substantial proportion of the business plans for each of these businesses, over the next near term, depend on sales to advertisers for the ...

Ira Michael Blonder
5 years ago

IBM Acquires Silverpop — Just How Big a Market is Online Product Promotion?

On April 10, 2014, IBM® published a press release about its intention to acquire Silverpop. Perhaps it will be useful for readers to consider the importance of this acquisition from a couple of different angles: How, if it all, could Silverpop leverage other components of IBM to deliver subst...

Ira Michael Blonder
5 years ago

EMail Marketing for Small to Medium Sized Businesses Shows Some Troubling Signs of Diminished Usefulness

My recent experience, on behalf of clients, tells me email marketing remains one of the most important online promotional tools available to Small to Medium Sized Businesses (SMBs), here in the US. But I've noted some technical limitations, which lead me to recalibrate, upwards, the amount of eff...

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Ira Michael Blonder
5 years ago

Tools Like VisualVisitor Promise to Boost the Value of Online Marketing Campaigns for SMBs

With increasing frequency industry analysts are drilling down to some disturbing characteristics of online marketing. Not the least of these is a pessimistic, but nonetheless popular, conclusion about the likelihood of engagement with website visitors -- or the lack of it. The unfortunate consens...

Ira Michael Blonder
6 years ago

On Recent Enhancements to the VisualVisitor Anonymous Website Visitor Recognition Service

VisualVisitor is a comparatively low cost option businesses can use to mine more information from visits to their websites. At $39.00 per month, the subscription should be within the reach of most businesses. Some recent enhancements to the product are worth a mention. The visit report template n...

Ira Michael Blonder
6 years ago