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Success Stories and Case Studies do serve a purpose for enterprise technology consumers

If ISVs with offerings targeted to enterprise computing markets needed any more indication of the importance of case studies and success stories, they likely got what they needed in an article written by Elizabeth Dwoskin, which was published on December Read more ›

Even Apple Listens When Microsoft Debuts New Themes for Product Promotion

For several days in August, 2014, the online New York Times web site ran a front page advertisement for Apple’s iPad tablet computer. This ad presented readers with a short success story illustrating how tablet consumers have been using the Read more ›