Should we publish pricing on our website for our enterprise software business? My advice is “no”. Why? Your website is a tool you should use to provide people visiting your site with as much information as they require to decide… Read more ›
Pricing is a strategy. In a story published in the summer 2012 MIT Sloan Review magazine titled “Is It Time to Rethink Your Pricing Strategy?” Warren Buffett is quoted as having said: “…if you have to have a prayer session… Read more ›
Two software businesses once known as leading examples of the NoSQL tech theme made the news over the last couple of weeks — MapR & NewRelic. HPE announced they had purchased the intellectual assets of MapR on August 5th. The… Read more ›
Early stage technology businesses often come about as what looks like a natural progression of leadership’s experience with specific markets. Often the entrepreneur has spent time working with one computing paradigm-for example: enterprise collaboration. Market perception of the entrepreneur’s experience… Read more ›
Perhaps the biggest obstacle to Google for work improving its success in the enterprise computing market is Google’s approach to marketing communications. Where are the blogs? Is there an easy-to-find repository full of the kind of promotional information enterprise tech… Read more ›
One of the biggest challenges facing product marketing within any business is successfully identifying a market segment. I would argue more businesses fail because they either: don’t understand their market niche or can’t articulate a message intelligible to their market… Read more ›
Once the leading manufacturer of smart mobile devices (based on volume of units sold), Samsung looks to have fallen on some tough times. But is the stall in its revenue momentum the result of its own product marketing strategy? In… Read more ›
On August 10, 2014 Microsoft debuted a new set of video ads for the Surface Pro 3. A lot of the ad content is comprised of a feature comparison between the Surface Pro 3 and Apple’s MacBook Air. A lot… Read more ›
Implementing a strategy to better inform customers about specific differences between one’s product and a product manufactured by a competitor includes a tacit agreement to compete to be the best. ISVs should carefully consider the ramifications before implementing this strategy.… Read more ›
For most business users, Microsoft’s Office suite is a familiar set of computer tools. But some of this familiarity is associated with a hybrid “feature rich” and “hard to use” brand. Simplifying this branding, by turning down the “hard to… Read more ›
