Categories

Archive

Avoid the Seduction of Hidden Needs and Captive Markets

Early stage technology businesses often come about as what looks like a natural progression of leadership’s experience with specific markets. Often the entrepreneur has spent time working with one computing paradigm-for example: enterprise collaboration. Market perception of the entrepreneur’s experience Read more ›

Does Google face a difficult internal challenge as it addresses the enterprise computing market with products?

Perhaps the biggest obstacle to Google for work improving its success in the enterprise computing market is Google’s approach to marketing communications. Where are the blogs? Is there an easy-to-find repository full of the kind of promotional information enterprise tech Read more ›

Do Better Informed Consumers Deliver More Sales Than Their Less Informed Peers?

Implementing a strategy to better inform customers about specific differences between one’s product and a product manufactured by a competitor includes a tacit agreement to compete to be the best. ISVs should carefully consider the ramifications before implementing this strategy. Read more ›

Simpler Branding May Drive Higher Levels of User Adoption for Microsoft’s Office 365 Business Productivity Cloud SaaS

For most business users, Microsoft’s Office suite is a familiar set of computer tools. But some of this familiarity is associated with a hybrid “feature rich” and “hard to use” brand. Simplifying this branding, by turning down the “hard to Read more ›