Two software businesses once known as leading examples of the NoSQL tech theme made the news over the last couple of weeks -- MapR & NewRelic. HPE announced they had purchased the intellectual assets of MapR on August 5th. The treasure enticing HPE? "...artificial intelligence and machine learnin...

One of the biggest challenges facing product marketing within any business is successfully identifying a market segment. I would argue more businesses fail because they either: don't understand their market niche or can't articulate a message intelligible to their market niche The next step is to...

Implementing a strategy to better inform customers about specific differences between one's product and a product manufactured by a competitor includes a tacit agreement to compete to be the best. ISVs should carefully consider the ramifications before implementing this strategy. With the excepti...

Technology products should never be developed simply on a hunch about important problems markets need to solve. Business intelligence must be gathered from markets to support allocating any resources to build products. I think products like Google Glass are an example of how not to develop produc...