Marketing, Promotion & Sales Consulting for Business

IMB Enterprises, Inc., Huntington, NY 11746 +1 (631) 673-2929, imblonder@imbenterprises.com

product marketing

Avoid the Seduction of Hidden Needs and Captive Markets

Early stage technology businesses often come about as what looks like a natural progression of leadership's experience with specific markets. Often the entrepreneur has spent time working with one computing paradigm-for example: enterprise collaboration. Market perception of the entrepreneur's ex...

Ira Michael Blonder
6 months ago

Does Google face a difficult internal challenge as it addresses the enterprise computing market with products?

Perhaps the biggest obstacle to Google for work improving its success in the enterprise computing market is Google's approach to marketing communications. Where are the blogs? Is there an easy-to-find repository full of the kind of promotional information enterprise tech consumers have demonstrat...

Ira Michael Blonder
5 years ago

Who’s losing sleep over NoSQL?

One of the biggest challenges facing product marketing within any business is successfully identifying a market segment. I would argue more businesses fail because they either: don't understand their market niche or can't articulate a message intelligible to their market niche The next step is to...

Ira Michael Blonder
5 years ago

Has Samsung fallen victim to its own product marketing strategy?

Once the leading manufacturer of smart mobile devices (based on volume of units sold), Samsung looks to have fallen on some tough times. But is the stall in its revenue momentum the result of its own product marketing strategy? In this writer's opinion the answer is yes. Lots of analysts follow S...

Ira Michael Blonder
5 years ago

Microsoft Struggles to Promote the Surface Pro 3 to a Mass Market

On August 10, 2014 Microsoft debuted a new set of video ads for the Surface Pro 3. A lot of the ad content is comprised of a feature comparison between the Surface Pro 3 and Apple's MacBook Air. A lot of opinion has been expressed about this set of ads as simply the latest example of an ongoing c...

Ira Michael Blonder
5 years ago

Do Better Informed Consumers Deliver More Sales Than Their Less Informed Peers?

Implementing a strategy to better inform customers about specific differences between one's product and a product manufactured by a competitor includes a tacit agreement to compete to be the best. ISVs should carefully consider the ramifications before implementing this strategy. With the excepti...

Ira Michael Blonder
5 years ago

Simpler Branding May Drive Higher Levels of User Adoption for Microsoft’s Office 365 Business Productivity Cloud SaaS

For most business users, Microsoft's Office suite is a familiar set of computer tools. But some of this familiarity is associated with a hybrid "feature rich" and "hard to use" brand. Simplifying this branding, by turning down the "hard to use" component may help Microsoft's efforts to persuade m...

Ira Michael Blonder
5 years ago

Product Development Assumptions Must Factor In Predictable Regulatory Positions

I've posted to this blog on earlier dates on the topic of Google Glass. I don't like the product for a number of reasons. This list includes concerns about regulatory agencies efforts to prohibit sale of the product. I think it's mandatory for technology businesses to factor in the stance of regu...

Ira Michael Blonder
6 years ago

Gauge Market Behavior to Choose Products for Development

Technology products should never be developed simply on a hunch about important problems markets need to solve. Business intelligence must be gathered from markets to support allocating any resources to build products. I think products like Google Glass are an example of how not to develop produc...

Ira Michael Blonder
6 years ago