Marketing, Promotion & Sales Consulting for Business

IMB Enterprises, Inc., Huntington, NY 11746 +1 (631) 673-2929, imblonder@imbenterprises.com

saas

How engaged are SaaS users? (the Microsoft variety)

In a story written by Angus Loten, titled "Microsoft's Focus on Big Customers Propels Cloud Sales", published on July 23, 2019 by the Wall Street Journal, the writer concludes Microsoft's pace of signing up tenants for its productivity cloud -- formerly known as Office 365 and, now, more commonly...

Ira Michael Blonder
3 months ago

Perhaps accurate metrics on the extent of cloud adoption are not important

A lot has been made over the last few weeks about a skew between Microsoft's announcements about sales of cloud SaaS and PaaS subscriptions to enterprise business and the extent to which these subscriptions are actually used. For any readers unfamiliar with the current chatter about Microsoft on ...

Ira Michael Blonder
4 years ago

Microsoft and its partners continue efforts to take down obstacles to wider cloud adoption by enterprise business

Rackspace, a leading provider of managed services to enterprise businesses, reported earnings on February 17, 2015. Some remarks from its CEO, Taylor Rhodes, point to what maybe a promising indicator of enterprise business moving towards increased use of cloud IaaS, PaaS, and SaaS services. Micro...

Ira Michael Blonder
4 years ago

Investors buy up shares of prominent social media ISVs despite slowing user growth

Perhaps investors are changing their taste in prominent social media ISVs. Could the search for a telltale sign of promise have shifted from substantial growth in users to what may be a meaningful increase in revenue? From the after hours trading experience of LinkedIn and Twitter on February 5, ...

Ira Michael Blonder
4 years ago

Competitors exhibit a strong desire for some of the recent success of Microsoft’s Office 365

On Wednesday, January 28, 2015, Amazon announced the launch of a new product: Amazon WorkMail. This new offer is targeted to enterprise businesses in need of email and calendar management offered on a subscription basis via a cloud service. The announced features of Amazon WorkMail position the p...

Ira Michael Blonder
4 years ago

Accenture publishes a study pointing to an expanded IT systems decision-making role for CFOs at many enterprise businesses

With a publication date of December 29, 2014, Accenture released its annual High Performance Finance Study for 2014. The findings presented reinforce the notion of a changed decision-making hierarchy for IT systems and solutions within many enterprise businesses. In my opinion, anyone with an int...

Ira Michael Blonder
4 years ago

Let’s not underestimate the importance of hybrid cloud computing to Microsoft’s recent successful business quarter

During Microsoft's recent Q1 2015 earning conference call, Brent Thill of UBS asked a question at the start of the analyst Q&A. This question provided Satya Nadella with an opportunity to present something about the importance of hybrid cloud computing to Microsoft's success for the quarter. ...

Ira Michael Blonder
5 years ago

SaaS offers running in the cloud, with full featured client side apps, hit some marketing head winds

As of mid October, 2014, two recent well publicized online security events -- one related to Dropbox, the other to SnapChat and an app named SnapSaved -- illustrate cloud hosts attempting to distance themselves from app developers providing the SaaS offer in the wake of a public online security e...

Ira Michael Blonder
5 years ago

Pluses and minuses of the app model on cloud, SaaS computing

Early versions of SaaS served from the Internet cloud looked a lot like time sharing applications. In other words, each and every web visitor looked like just another terminal on a remote server. The use of small form factor computing devices had not yet occurred, and the browser options for clie...

Ira Michael Blonder
5 years ago

ISVs debut cloud, SaaS solutions to satisfy consumer appetite for Analytics and Data

On Monday, October 13, 2014, Salesforce.com announced the debut of a new cloud, SaaS solution named "Wave". Back on September 16, 2014, IBM announced "Watson Analytics", once again, a cloud SaaS, but, this time, a freemium offer. So it's safe to say Analytics for the masses has become a new compe...

Ira Michael Blonder
5 years ago