saas Archives | Marketing, Promotion & Sales Consulting for Business

Are you marketing platform as a service (PaaS)? Consider offering managed services

image depicting many applications running on a software platform

If your enterprise software operates as a software platform on an annual subscription model (PaaS), you should think about offering managed services to your customers. There are three big reasons for this: PaaS is very sticky and, therefore, a good… Read more ›

January 26, 2021

Ira Michael Blonder

Platforms

enterprise software platforms, PaaS, saas

IBM Second Quarter Earnings Report Makes News

picture of the first frame of a video recording on comments about IBM's second quarter 2020 earnings report

IBM second quarter earnings report for 2020 makes news. Most analysts applaud an earnings beat and better than expected revenue. But some are skeptical a 30% jump in cloud business can be sustained. We think differently. A reported drop of… Read more ›

July 21, 2020

Ira Michael Blonder

comments on tech news

citizen developers, cloud, devops, ibm, quarterly earnings reports, saas, thin client applications

Need multi-year signups for your SaaS? Or should you reframe your problem?

Sound familiar? You just spent a few days analyzing revenue. Your sales aren’t reaching forecasted targets. So you think you need multi-year signups for your SaaS. We think you need to reframe the problem. Consider carefully what happens if you… Read more ›

July 21, 2020

Ira Michael Blonder

SaaS

business planning, investors, pricing, product management, saas, software as a service

Three big questions you need to answer before you decide to offer your SaaS as a freemium solution

Best startup business practices in 2020 for software as a service (SaaS) usually include a freemium model; this means you offer your SaaS at no charge to anybody. Usually your free SaaS doesn’t include all of the features of your… Read more ›

June 15, 2020

Ira Michael Blonder

Choosing Markets

cloud, cloud saas, freemium, freemium business model, saas

How engaged are SaaS users? (the Microsoft variety)

In a story written by Angus Loten, titled “Microsoft’s Focus on Big Customers Propels Cloud Sales”, published on July 23, 2019 by the Wall Street Journal, the writer concludes Microsoft’s pace of signing up tenants for its productivity cloud —… Read more ›

August 5, 2019

Ira Michael Blonder

Enterprise Business, Investors

enterprise computing, IaaS, office 365, PaaS, saas, software adoption

Perhaps accurate metrics on the extent of cloud adoption are not important

A lot has been made over the last few weeks about a skew between Microsoft’s announcements about sales of cloud SaaS and PaaS subscriptions to enterprise business and the extent to which these subscriptions are actually used. For any readers… Read more ›

March 5, 2015

Ira Michael Blonder

Cloud

azure, cloud, google, google apps, microsoft, office 365, PaaS, saas

Microsoft and its partners continue efforts to take down obstacles to wider cloud adoption by enterprise business

Rackspace, a leading provider of managed services to enterprise businesses, reported earnings on February 17, 2015. Some remarks from its CEO, Taylor Rhodes, point to what maybe a promising indicator of enterprise business moving towards increased use of cloud IaaS,… Read more ›

February 18, 2015

Ira Michael Blonder

Cloud

active directory, azure, barrons, hybrid computing, IaaS, managed services, microsoft, PaaS, rackspace, saas, taylor rhodes, tiernan ray

Investors buy up shares of prominent social media ISVs despite slowing user growth

Perhaps investors are changing their taste in prominent social media ISVs. Could the search for a telltale sign of promise have shifted from substantial growth in users to what may be a meaningful increase in revenue? From the after hours… Read more ›

February 5, 2015

Ira Michael Blonder

Investors

barrons, cloud, facebook, financial times, linkedin, saas, social media, tiernan ray, twitter, wall street journal

Competitors exhibit a strong desire for some of the recent success of Microsoft’s Office 365

On Wednesday, January 28, 2015, Amazon announced the launch of a new product: Amazon WorkMail. This new offer is targeted to enterprise businesses in need of email and calendar management offered on a subscription basis via a cloud service. The… Read more ›

January 28, 2015

Ira Michael Blonder

Commodities

amazon workmail, cloud, commodities, competition to be the best, joan magretta, michael porter, office 365, productivity suites, saas

Accenture publishes a study pointing to an expanded IT systems decision-making role for CFOs at many enterprise businesses

With a publication date of December 29, 2014, Accenture released its annual High Performance Finance Study for 2014. The findings presented reinforce the notion of a changed decision-making hierarchy for IT systems and solutions within many enterprise businesses. In my… Read more ›

December 26, 2014

Ira Michael Blonder

Enterprise Business

accenture, cfo, cloud, complex systems, enterprise business, enterprise IT, legacy systems, saas

IMB Enterprises, Inc., Huntington, NY 11746 +1 (631) 889-9199

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Are you marketing platform as a service (PaaS)? Consider offering managed services

IBM Second Quarter Earnings Report Makes News

Need multi-year signups for your SaaS? Or should you reframe your problem?

Three big questions you need to answer before you decide to offer your SaaS as a freemium solution

How engaged are SaaS users? (the Microsoft variety)

Perhaps accurate metrics on the extent of cloud adoption are not important

Microsoft and its partners continue efforts to take down obstacles to wider cloud adoption by enterprise business

Investors buy up shares of prominent social media ISVs despite slowing user growth

Competitors exhibit a strong desire for some of the recent success of Microsoft’s Office 365

Accenture publishes a study pointing to an expanded IT systems decision-making role for CFOs at many enterprise businesses