Is in the cross hairs as mature ISVs jump into the customer data and analytics markets? acquired ExactTarget in 2013. Arguably, ExactTarget can produce a comparable quality of customer data to Facebook, or the just announced IBM Twitter partnership. But as Marc Benioff, CEO remarked during’s Q2 2015 Earnings Conference call, is an Read more ›

Are Business Tech Consumers Likely to Adopt Cloud Computing for High Use, High Value Applications?

Analysts following cloud computing may want to include a “usefulness” factor into their assessment of how users are adopting these new computing trends. Early examples of how high value applications perform, when clients are located remotely from terminals and screens Read more ›