As of April 9, 2013, approximately 47% of computers with Microsoft® Windows operating systems have been upgraded to either Windows 7 or 8. Windows 7 was released in October, 2009. We attribute the slow pace of upgrades to two factors:… Read more ›

Enterprise IT ISVs with poor performing products can use these products as the basis of new, and likely to be more promising, opportunities to develop products for these same markets. The first requirement, obviously, is to take the required steps… Read more ›

Large companies with a major commitment to enterprise IT software markets are far from immune to the risk of costly mistakes in product marketing. We read with significant interest an article in the August 29, 2012 Wall Street Journal, Microsoft’s… Read more ›